Company Introduction:

Started in July 2014, PAM (nickname for Panerai) Straps by N&N (Stand for Nuchi and Nico, the 2 passionate founders) is a handcrafted Thai artisans' straps maker. PAM Straps by N&N focuses on quality (leather selection, stiches precision, detailof finishing) as well as personalization, so customers are free in their choice of design, material, colour as well as dimensions. Thanks to word of mouth and quality of work, PAM Straps by N&N brand awareness is increasing mostly among the watch passionate.

 

Presentation:

PAM Straps by N&N, the story of 2 passionate by watches since their childhood. PAM Strap by N&N a Nonthaburi - Thailand - based company. The office and workshop share the same townhouse reinforcing the boutique production soul. PAM Straps by N&N is run by the two founders.

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Anucha Somroop (Nuchi):

Born in 1971 in Thailand, Engineer graduated, his passion for micro technology has lead him to work for a Thai company commercializing industrial machines for the production of high technology and precision products. His hobby: producing straps – His ambition and dream: create a Thai handmade strap label.

 

Nicolas Lanaud (Nico):

Born in 1967 in France (Jura region, close to the Swiss border, the cradle of watchmaking and micro technology in France), Business management graduated, after several years in France as a sales manager for a high tech products company, he decided to move to Thailand, in 2007 to share his passion of “art of living” by creating a company providing consulting, expertise and knowledge in wine, champagne, decoration and project management. He is now sharing his passion by realizing watch straps with Nuchi.

 

Members of different clubs of watch aficionados, Nuchi and Nico had often requests for straps from members and connoisseurs. So that’s the way the story and their business started.